Sometimes, the material I'm editing is less than inspiring. So, I do what any sane citizen does in this globally connected universe: turn on YouTube. Why buy an iPod nano when all the inspiration I need is on YouTube? (If the Internet ever gets taxed, I think I'll become a useless sack of human complaints, firmly parked … Continue reading Creative Inspiration! YouTube Videos
Web 2.0 constantly pushes people to follow trends: pink is the new black, orange is the new black, gray is really a kind of modernized black, who knows. Once people are tired of trends, they usually return home and decide to get stable instead of trying to please everyone's wildly differing tastes. Variety is good, just don't set your hair on fire trying to figure out 'the new black'.
These seemingly endless fees are just the irritation fuel that I need to create a spreadsheet with my clients' contact information: website, email, phone, etc. If I can find or create a way to funnel contracting clients to a better system or platform, one that will not charge us the earth and then say, "It's because you need our genius help desk system," I'm going to find it!
...the phenomenon of marketing overload means that we skim over what should be read deeply. Months ago, I edited a book review on Cal Newport's business neo-classic, Deep Work: Rules for Focused Success in a Distracted World. His viewpoint was that nothing meaningful gets done without quiet, focused attention; that much multitasking means we do a lot of tasks that really don't accomplish long-term goals.
In the new Western culture, almost every aspect of social life has become female rather than male-oriented. The topic of Sales is no different. Most sales seminars now focus on long-term relationship-building, which is wonderful for women-owned businesses, but might not make sense for others (i.e. males and highly project-oriented women). The current wisdom is to strongly resist any of … Continue reading Sales Techniques: Hunting, Gathering, and Sustainable Farming