Most people in the business world are not ogres, and they do genuinely believe that their insane requests are reasonable.
Ever wondered which phrases your editor most wants to axe?
In some ways, editing is quite counter-cultural. Whereas our culture tells us to Always Expand, editing says "Reduce". Our culture says, "All self-expression is necessary, useful, and good." Editing says, "Rubbish - your audience doesn't care about your self-expression unless it relates to them or tells a good story." I enjoy editing because it follows… Continue reading Editing versus Redefined Confusion