Comparison: Academics versus Business Enthusiasts

As I was editing a short ebook (14 pages) on the topic of healing (biofeedback, energy release, and vitamins), a great insight hit me. Enthusiasm and confidence matter more to a buying public than scientific accuracy. This healer's ebook was not clearly related to a video course that I was watching: Chandler Bolt's  Self-Publishing School. But both of … Continue reading Comparison: Academics versus Business Enthusiasts

Editing versus Redefined Confusion

In some ways, editing is quite counter-cultural. Whereas our culture tells us to Always Expand, editing says "Reduce". Our culture says, "All self-expression is necessary, useful, and good." Editing says, "Rubbish - your audience doesn't care about your self-expression unless it relates to them or tells a good story." I enjoy editing because it follows … Continue reading Editing versus Redefined Confusion

No Certification Necessary (i.e. Prepare to Slog)

I'd suspected as much from hours of unpaid online research, but I finally found a Canadian editor saying - in fun snarky terms - exactly what I thought: there's no Golden Road to becoming an editor. You essentially have to speak it into existence (tell people you're an editor), and back that up with experience. … Continue reading No Certification Necessary (i.e. Prepare to Slog)