Comparison: Academics versus Business Enthusiasts

As I was editing a short ebook (14 pages) on the topic of healing (biofeedback, energy release, and vitamins), a great insight hit me. Enthusiasm and confidence matter more to a buying public than scientific accuracy. This healer's ebook was not clearly related to a video course that I was watching: Chandler Bolt's  Self-Publishing School. But both of... Continue Reading →

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