As I was editing a short ebook (14 pages) on the topic of healing (biofeedback, energy release, and vitamins), a great insight hit me. Enthusiasm and confidence matter more to a buying public than scientific accuracy. This healer's ebook was not clearly related to a video course that I was watching: Chandler Bolt's Self-Publishing School. But both of … Continue reading Comparison: Academics versus Business Enthusiasts
Sometimes, the material I'm editing is less than inspiring. So, I do what any sane citizen does in this globally connected universe: turn on YouTube. Why buy an iPod nano when all the inspiration I need is on YouTube? (If the Internet ever gets taxed, I think I'll become a useless sack of human complaints, firmly parked … Continue reading Creative Inspiration! YouTube Videos
Web 2.0 constantly pushes people to follow trends: pink is the new black, orange is the new black, gray is really a kind of modernized black, who knows. Once people are tired of trends, they usually return home and decide to get stable instead of trying to please everyone's wildly differing tastes. Variety is good, just don't set your hair on fire trying to figure out 'the new black'.
These seemingly endless fees are just the irritation fuel that I need to create a spreadsheet with my clients' contact information: website, email, phone, etc. If I can find or create a way to funnel contracting clients to a better system or platform, one that will not charge us the earth and then say, "It's because you need our genius help desk system," I'm going to find it!
One of the reasons why our post-Protestant Work Ethic culture is allergic to the idea of rest? It's a limitation. It's a sign that says "Stop." If you constantly tell yourself, and others, that it's wrong to put limits in front of people - you won't put any limits on yourself.
...the phenomenon of marketing overload means that we skim over what should be read deeply. Months ago, I edited a book review on Cal Newport's business neo-classic, Deep Work: Rules for Focused Success in a Distracted World. His viewpoint was that nothing meaningful gets done without quiet, focused attention; that much multitasking means we do a lot of tasks that really don't accomplish long-term goals.
There are many leadership hats, but the widest division (that's most apparent in a medium-sized SMB) comes between two types. The Visionary is all about the Why. The Organizer is all about the How. Filling in the Gaps In a small but growing enterprise, if you tend toward one or the other, you must find your … Continue reading Company Leadership: Visionary versus Organizer
I do have a dream. By the time I retire, I want to own a house on the Isle of Skye, complete with fishing and farming rights. This Xero blogpost gets close to the Dream - running a rural accountancy practice from an English farmhouse is....close. (Please, citizens of Scotland, do not shout at your computer; I'm … Continue reading Working from a Farmhouse: The Dream
While my logical brain informed me that (a) it's useless to argue either on Facebook or email, and (b) I could be using the time in much better ways, my emotional side came back with this argument: "Yeah, but they're being JERKS. And they shouldn't be allowed to be that way."
Especially for small business owners, either business or trouble tends to arrive in waves. For instance, if I pick up a phone call from a potential new client, that's the exact moment when the house phone will be ringing nonstop, and someone is also ringing the doorbell. For hours before or after, there's a flat calm in … Continue reading Freelancing Platforms – Searching for Alternatives to Upwork (formerly oDesk + Elance)