Culture Shock: How Does Your Business Impress Your Visitors?

If you're a price-oriented small business owner, you know the importance of "sticker shock" - idly turning over a price tag and blanching, because you have better taste than your budget can accommodate. When reviewing a business, your subconscious¬†registers the same types of First Impression "culture shock" issues. Last week, I¬†experienced Culture Shock while using... Continue Reading →

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