Like most writers and editors, I do have a dream – of publishing. Somehow, someday, just not today, because today I need to work to pay the bills.
Since Writers Digest was kind enough to offer some Free Webinars (thought that would capture your attention!), here’s a summary of one that I checked out today: “Secrets of Successful Self Publishers“.
- Old-style Publishing: Author to Agent to Publisher to Distributor to Retail Channels…to readers.
- New Self-Publishing: Author to Channel (Amazon’s Kindle, Apple’s iTunes, Kobo, Barnes & Noble’s Nook)
- Disadvantage to Readers = confusion on freeway of options (e-readers, mobile, print, PC, live streaming)
- Disadvantage to Authors = needing to learn reader-friendly formats (add video, MP3, mobile app format)
- Necessary conversion tools aren’t that expensive (Adobe Creative Cloud, eBook Software, App Creator, Word).
- Obtain ISBN for every format
- Set up Metadata
- Professional Cover
- Short book description with keywords
- Add book excerpt with main characters
- Author Bio (your story)
- Posted reader/editorial reviews
- Correct Codes (BIC, BISAC)
- Correct names (imprint or publisher name)
- Types of Distribution
- Direct – to Amazon or iTunes (issue: enhanced eBooks w/ media aren’t always allowed)
- Aggregator – upload content once, on different platforms (sometimes limited distribution)
- Vanity – pay to publish (low sales revenue)
- Publisher – full distribution across channels (restrictive contracts)
- Build a Pipeline – from you to your loyal readers. (Make discovery a continual process.)
- Multiple Format Checklist:
- Social media (Facebook & Goodreads & Library Thing)
- Email (BookBub)
- Offline marketing (USPS Direct Marketing + Google Trends)
….and this is why I keep reading books instead of writing them!