Analysis Paralysis! Help!

...the phenomenon of marketing overload means that we skim over what should be read deeply. Months ago, I edited a book review on Cal Newport's business neo-classic, Deep Work: Rules for Focused Success in a Distracted World. His viewpoint was that nothing meaningful gets done without quiet, focused attention; that much multitasking means we do a lot of tasks that really don't accomplish long-term goals.

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Company Leadership: Visionary versus Organizer

There are many leadership hats, but the widest division (that's most apparent in a medium-sized SMB) comes between two types. The Visionary is all about the Why. The Organizer is all about the How. Filling in the Gaps In a small but growing enterprise, if you tend toward one or the other, you must find your... Continue Reading →

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Sales Techniques: Hunting, Gathering, and Sustainable Farming

In the new Western culture, almost every aspect of social life has become female rather than male-oriented. The topic of Sales is no different. Most sales seminars now focus on long-term relationship-building, which is wonderful for women-owned businesses, but might not make sense for others (i.e. males and highly project-oriented women). The current wisdom is to strongly resist any of... Continue Reading →

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Big vs Small Apple: An Illustration of Small Business Strengths

I like Apple products because they work - and make my life easier. So when they stop working, I'm less than happy. Big Apple: Experience with an Apple Store Despite my status as a Millenial (born in 1982), my core identity is an Introvert medium majority adopter. So, despite Apple's really clever marketing model in their... Continue Reading →

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Comparison: Academics versus Business Enthusiasts

As I was editing a short ebook (14 pages) on the topic of healing (biofeedback, energy release, and vitamins), a great insight hit me. Enthusiasm and confidence matter more to a buying public than scientific accuracy. This healer's ebook was not clearly related to a video course that I was watching: Chandler Bolt's  Self-Publishing School. But both of... Continue Reading →

How to Make Friends and Join Web 2.0!

Web 2.0 constantly pushes people to follow trends: pink is the new black, orange is the new black, gray is really a kind of modernized black, who knows. Once people are tired of trends, they usually return home and decide to get stable instead of trying to please everyone's wildly differing tastes. Variety is good, just don't set your hair on fire trying to figure out 'the new black'.

Managing the Fees Trap

These seemingly endless fees are just the irritation fuel that I need to create a spreadsheet with my clients' contact information: website, email, phone, etc. If I can find or create a way to funnel contracting clients to a better system or platform, one that will not charge us the earth and then say, "It's because you need our genius help desk system," I'm going to find it!

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